Taylor begins process of replacing official District logo

FORT ST. JOHN, B.C. – The District of Taylor has begun the multi-year-long process of replacing the district’s official logo. 

During the January 13th Committee of the Whole, councillors and staff spoke about the logistics and timelines related to changing the district’s logo, an action first proposed during a council meeting in September 2024. 

Chief Administrative Officer Ryan Galay explained that changing the logo would be costly, and an acceptable replacement logo would likely not be selected before 2026. 

Specific financial implications vary; however, Galay estimates the costs to be approximately $50,000. 

This cost would include updating the district’s web presence, including the website and social media, changes to business cards, letterheads and stationary, vehicle and equipment logos and assorted apparel. 

Signage around the community would also require changing, a fact which alone would account for around $25,000. Galay did explain that all these changes do not need to happen all at the same time. 

The first step towards a logo change would be forming a committee of community members and councillors. The committee would be tasked with workshopping acceptable options. 

Galay explained that this step of the process would likely take all of 2025 and recommended that the district begin assembling the committee in 2025, with the intention to budget for some of the resulting costs. 

This timeline would also give the district time to get community input on the committee’s findings before making the change official. 

Councillors agreed the current logo is nice, however does not embroider well, and while the design has sentimental value it is difficult to read on a screen or when printed in black and white. 

After receiving vocal approval from councillors, Galay stated that staff would aim to return to council with more details regarding assembling a committee to begin workshopping a new logo at the next meeting.