City seeks proposals for sponsor naming rights for recreation locations

FORT ST. JOHN, B.C. — The City of Fort St. John is seeking sponsorship proposals to rename several recreation locations in the city, including the Pomeroy Sport Centre. 

The city issued a notice on February 27th requesting proposals for naming rights for recreation capital assets. 

In December 2025, the city amended its policy on naming rights, which it hopes will afford the city half a million in potential revenue. 

This comes after the city thanked Pomeroy Lodging for more than 15 years of partnership through the naming rights of the Pomeroy Sport Centre on February 26th.

The facility celebrated its 15th-year anniversary in October 2025.

Ryan Harvey, communications manager at the City of Fort St. John, said Pomeroy Lodging “decided not to exercise its option to extend the original naming rights contract.”

“The RFP [request for proposals] will invite local, regional businesses and national businesses to apply and put in the opportunity to be the name sponsor of those bigger recreational assets.” 

The list of current recreation city-owned assets for naming right opportunities are: 

• Pomeroy Sport Centre 
• North Peace Arena 
• Kids Arena Fieldhouse 
• Festival Plaza 
• Centennial Park 
• Toboggan Hill Park
• Fish Creek Community Forest 
• North Peace Cultural Centre 
• Fort St. John Curling Club 

“So that’s the next phase of the process, from there, staff would negotiate with those interested parties before the council would approve those parties and then those name changes would happen later on this year,” Harvey said. 

When asked about the process after a business is selected, Harvey said: “There’s lots of parts to it, signage, website updates and social media, all those pieces would be changing and we’d look to do that as quickly as possible.” 

Ryan said the city is excited to see what the local businesses come up with.  

He said: “We’re looking forward to working with a variety of businesses as we continue to offer outstanding recreational services to our residents and visitors and [we are] just excited to see what comes of it.” 

The deadline for applications is April 2nd at 2 p.m. submitted through the city’s tendering website.

For more information on the recreation naming rights 2026, click here.