Peace River MLAs “excited” about rebranding to BC United

FORT ST. JOHN, B.C. — Peace River MLAs say they are “excited” about BC United’s rebranding after the launch party for the new name in Surrey on Wednesday

Peace River South MLA Mike Bernier said he thought the name better reflected not only the party but B.C. as a whole. 

“This name better reflects our party, our member, and our values as we unite together to try and win the next election,” Bernier said. 

Peace River North MLA Dan Davies said the name change will make distinguishing the provincial party from the federal party easier. 

“It is the number one question I get while I’m out. That I have to explain to people that we are not affiliated with the federal party,” Davies said. 

“This will certainly help clear up much of the confusion.” 

Party leader Kevin Falcon championed the name change since his run for party leader in early 2022. 

Party members who took part in the name change vote in November 2022 were heavily in favour of BC United at over 80 per cent of the vote.

“This is a significant step toward what I know will be an extraordinary future for this province,” Falcon said. 

“BC United is way more than just a new name. We’re here to say to British Columbians: we will work relentlessly to make life better for you, and we will deliver.” 

According to Falcon, the new logo is stylized to represent a bridge, and the new colours of pink and teal reflect the legacy of the party’s old red, blue, and yellow colours. 

“The colours to me are so great because they are just so not political colours,” Falcon said. 

“It represents the new, vibrant fresh approach. That was really important for me when I thought about the party when I was running to be leader.”

Falcon also said he was certain B.C. residents will have time to familiarize themselves with the new name and logo before the planned election in the fall of 2024. 

For more information on BC United, visit their website. 

With files from The Canadian Press