VANCOUVER, B.C. – ICBC and police across the province are launching a pedestrian safety campaign to remind pedestrians and drivers to stay safe as crashes nearly double around this time of year.

Between October and January, nearly half of pedestrian fatalities take place as the weather changes and the number of daylight hours decreases, according to a release from ICBC.

The top contributing factors involve distracted driving and failing to yield to the right-of-way, with more than three-quarters of crashes involving pedestrians occurring at intersections.

According to a release from ICBC, drivers should be taking extra time to scan for pedestrians near transit stops and before turning at any intersections.

“Pedestrians can help stay safe by making eye contact with drivers, watching for drivers turning left or right at intersections, and using designated crosswalks,” says an ICBC release.

More information can be found on ICBC’s website.