FORT NELSON, B.C. – The Northern Rockies Regional Municipality has started developing a five-year tourism strategy incorporating COVID-19 safety measures to identify the important next steps for the region’s economic development.

This new strategy will use the Northeastern B.C. Destination Development Strategy as well as other existing regional and provincial plans. It will also identify the unique position of the region within those larger initiatives.

Toronto-based Bannikin Travel & Tourism has partnered with B.C.-based EM Adventure Marketing to facilitate the project after being selected based on their submission to a public Expression of Interest process.

The plan is divided into three main phases. First will be research, consultation, and engagement. The second phase will be analysis, and the third phase will be the development of a tourism strategy.

“The tourism industry has been a part of the region’s economy since the construction of the Alaska Highway. This industry, although not always fully recognized for its contribution, has provided many jobs and diversified income into the region,” says the NRRM in a release. “The COVID-19 pandemic has put enormous strain on the tourism industry, but also provides an opportunity to reassess our tourism goals for the region and strategize the best and most appropriate steps to, not only recover, but build a stronger, more resilient, and developed tourist destination.”

More information about the strategy can be found on the Northern Rockies Regional Municipality website.