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Sixty-foot mural to adorn Moose Media studios as part of art mentorship program

The mural will be painted onto Moose Media’s studios in Fort St. John as part of the Mural Mentorship Program run by the City of Fort St. John and its 2025 artist-in-residence Francine Freeman. 

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Francine Freeman. (Submitted by Francine Freeman)
Francine Freeman. (Submitted by Francine Freeman)

FORT ST. JOHN, B.C. — A 60-foot mural will be painted onto Moose Media’s studios in downtown Fort St. John as part of an initiative aimed at strengthening the presence of local artists in the community.

The artwork is a part of a Mural Mentorship Program run by the City of Fort St. John and its 2025 artist-in-residence Francine Freeman. 

In partnership with Fort St. John Arts Council and Moose Media – the parent company of Energeticcity.ca and Moose FM – three local artists have been selected for the mural project. 

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It will see a 60-foot artwork painted on the north wall of Moose Media studios at 9924 101st Avenue. 

The current image has no alternative text. The file name is: Moosemediamural.jpg
A 60-foot mural will be painted on Moose Media’s north wall in Fort St. John. (Ed Hitchins, Energeticcity.ca)

There will be drop-in sessions for young people aged 10 to 18 to learn about mural making and contribute to the piece. 

“The program is a unique opportunity to gain practical experience in large-scale public art,” reads a statement from the city. “[This includes] municipal permitting, safety planning and installation logistics.”

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Adam Reaburn, president of Moose Media, said: “This project is a chance for Moose Media to bring creative opportunities to the young people in our community, brighten the city and make use of wall space which is crying out for some colour.

“We can’t wait to see how it turns out.”

Francine Freeman. (Submitted by Francine Freeman)
Francine Freeman working on a previous project. (Submitted by Francine Freeman)

Paint for the project was donated by Braun’s Flooring.

Fort St. John’s manager of economic development Stephanie Peters said the partnership provides a “shining example of community collaboration.”

“We’re grateful for the support of our partners and proud to foster a creative environment that makes Fort St. John a vibrant place to live, work and play,” said Peters. 

To reserve a spot for the drop-in sessions, email arts-culture@fortstjohn.ca. More information about the artist-in-residence program is available on its website.

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Authors
Ed Hitchins

A guy who found his calling later in life, Edward Hitchins is a professional storyteller with a colourful and extensive history.

Beginning his journey into journalism in 2012 at Seneca College, Edward also graduated from Humber College with an Advanced Diploma in Print and Broadcast Journalism in 2018.  After time off from his career and venturing into other vocations, he started his career proper in 2022 in Campbell River, B.C.

Edward was attracted to the position of Indigenous Voices reporter with Energeticcity as a challenge.  Having not been around First Nations for the majority of his life, he hopes to learn about their culture through meaningful conversations while properly telling their stories. 

In a way, he hopes this position will allow both himself and Energeticcity to grow as a collective unit as his career moves forward and evolves into the next step.

He looks forward to growing both as a reporter and as a human being while being posted in Fort St. John.

This reporting position has been funded by the Government of Canada and the Local Journalism Initiative.

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