FSJ council finalizes new naming rights contract for walking track

FORT ST. JOHN, B.C. — The City of Fort St. John has finalized a new 15-year agreement for the Pomeroy Sport Centre walking track. 

During the March 9th regular meeting, the City of Fort St. John council approved a contract for naming rights of the walking track in the Pomeroy Sport Centre. 

According to the staff report, the naming rights for the Northern Vac Track walking track had expired and was renewed in a new 15-year agreement. 

“Since the execution of the original agreement, Northern Vac Track has transitioned under the parent company, Northern Equity Partners, and has completed a corporate rebrand,” staff noted. 

The newly rebranded NVT Logistics has agreed to pay the city $180,000, or $12,000 annually, to hold the naming rights to what will be the NVT Logistics Walking Track from 2026 to 2041. 

The city is hosting a “special event” on March 31st to unveil the rebranded walking track to members of the public. The city will be releasing more information about the event, including the time, at a later date. 

When asked by the council, staff explained the “grand opening” will feature balloons on the track, an updated logo, and merchandise to show the city’s appreciation for NVT renewing the contract with the city.