Campaign to raise awareness about gender based violence coming in May

FORT ST. JOHN, B.C. — An Indigenous-led campaign slated to raise awareness and end gender-based violence will be observed in Fort St. John this spring.

The Moose Hide Campaign Day will occur at Festival Plaza on Thursday, May 15th at 3:00 p.m.

Begun by Paul Lacerte and his daughter Raven Lacerte, the idea for the campaign began during a moose hunting trip near the Highway of Tears, located between Prince George and Prince Rupert.

Participants are encouraged to wear moose hide pins to “shine a light into the shadows of a devastating social illness:” violence against women and children, including Murdered and Missing Indigenous Women and Girls (MMIWG).

A Canadian Press article published in 2021 says the grassroots movement has reached 2,000 communities nationwide.

In Fort St. John, the event and walk will be organized by the Fort St. John Friendship Society and Nenan Dane Zaa Deh Zona Family Services Society.

The Friendship Society’s general manager Todd Morrow says wearing a pin represents “a promise” for men to end violence against women and children, and the free event is open to all in the community.

“We’re really excited about it,” said Morrow. “It’s important to bring it everywhere. Last year was our first year.

“[Unfortunately], it was during the Fort Nelson wildfire and we had to do other things for evacuees.”

Statistics on the Moose Hide Campaign’s website indicate there are 60,000 physical or sexual assaults on women in B.C. – an average of 1,000 per week –  but it adds “shame and blame isn’t the answer.”

Morrow said it’s important for residents of Fort St. John  to “play their part” in helping promote and support the initiative.

The event will feature a gathering at 3:00 p.m., followed by speakers, a solidarity walk, a barbecue and then a closing ceremony at 7:00 p.m.

Workshops, resources, and a tea tent for Elders will also be provided. Further information about the Moose Hide Campaign is available on its website.

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