Strike Group secures multi-year sponsorship of North West Junior Hockey League

FORT ST. JOHN, B.C. — The North West Junior Hockey League (NWJHL) has announced a multi-year sponsorship deal with the Strike Group of Companies, a maintenance and construction company serving northeastern B.C. and northwestern Alberta.

The league announced in a press release on Thursday, November 14th, that the league’s official moniker is now the “STRIKE GROUP North West Junior Hockey League.”

Financial terms of the agreement were not disclosed.

In the release, NWJHL League president Peter Berletoff said the league is “thrilled” and looks forward to a “long and beneficial partnership.”

Founded in 2004, The Strike Group provides energy and industrial construction maintenance services across Western Canada. Its headquarters are in Calgary, Alberta.

Company managers Vlad Kopaev and Glen Bauer, based in High Level and Grande Prairie, said in a joint statement that the news is a testament to the Strike Group’s grassroots approach in communities.

“One of our core values is to support the communities we work and live in. [We] feel this relationship with the NWJHL is another opportunity for the Strike Group to carry that out,” reads the statement from both managers.

The NWJHL first began play in 1994 and currently features eight teams from northeast B.C. and northwest Alberta.  

League champions from the Junior ‘B’ league sanctioned by Hockey Canada then go on to compete against Central and Southern Alberta’s Junior ‘B’ Championship, the Russ Barnes Trophy, to advance to the Western Canadian championship, the Keystone Cup.

Further information about the NWJHL can be found on the league’s website.