Alaska Highway News, Dawson Creek Mirror to publish final editions next week

FORT ST. JOHN, B.C. — After over 80 years of providing news to the Peace region, Glacier Media has announced the Alaska Highway News and Dawson Creek Mirror will publish its final editions next week. 

An announcement written by Peter Kvarnstrom, president of the community media division at Glacier Media Group, was published on the Alaska Highway News and Dawson Creek Mirror websites on Friday afternoon. 

“With the significant changes to the media landscape that we have lived through, we have now come to a place where the business model is no longer sustainable,” Kvarnstrom wrote. 

Knarvstrom continued, stating although both media outlets have participated in the digital media landscape and grown their audiences significantly, advertising has been lost to digital platforms such as Facebook and Google.  

“These same platforms have helped us grow our audience engagement online, but we can no longer rely on the advertising revenue to keep our operations viable.”

Both outlets thanked their communities for their support over the years.

“We extend a special thanks to our carriers, delivery personnel, journalists, and all staff who have worked long and hard to ensure you have strong local sources for real news and local advertising.”

The Alaska Highway News was first published in 1943 and has continuously been published as a daily or weekly newspaper until this time. 

Founded in 1930 as the Peace River Block News, the Dawson Creek Mirror has also continuously published a daily or weekly edition until now. 

A word from Dawson Creek Mirror Editor Rob Brown expressing his thoughts and detailing his journey with the newspaper can be found here. 

The Tumbler RidgeLines is now the only active newspaper in northeast B.C. The Fort Nelson News closed its doors on September 29th after 64 years in business.