VICTORIA, B.C. – The province has announced that 12 new destination and tourism infrastructure developments are currently underway in northern B.C.

The Northern BC Tourism Association (NBCTA), in partnership with community destination management organizations, local and regional governments, First Nations, non-profits, and other partners, have worked together to identify initiatives that will work to enhance tourism experiences in the region.

“Northern BC Tourism Association is excited for this tremendous opportunity to further develop the tourism sector in northern B.C. As a result of working closely with partners from across the region, we have identified key initiatives that will not only advance important actions and objectives from the region’s 10-year Destination Development plans, but will also significantly strengthen the visitor experience and enhance resident quality of life throughout northern B.C.,” said Clint Fraser, CEO, Northern BC Tourism Association.

Initiatives underway within the northern B.C. region include investing in accessibility changes at various recreation sites, supporting multiple small First Nations communities to tell their stories through cultural and wayfinding signage, and implementing a comprehensive place-making signage strategy for the north.

The Great Northern Circle Route received $1,029,750 to develop and implement a comprehensive signage and wayfinding program to align with the DBC Iconics Initiative. The Great Northern Circle Route is a ten-plus day excursion across 3,100 kilometres of untamed wilderness. There are nine parts to the route, which are as follows:

A full list of projects that received funding can be found here.