VANCOUVER — Actor Pedro Pascal hasn’t started filming in Vancouver yet on the second season of his smash HBO hit “The Last of Us,” but the city library is already matching him up with its branches.
A social media thread, posted by the Vancouver Public Library on Monday, linked photos of the star in outfits that co-ordinate with the colours at various library branches and had nearly 100,000 views on Twitter in 24 hours.
It was digital content marketing lead Maia Sampson who spent hours finding photos of Pascal in a multicolored sweater matching the colourful wall on the South Hill branch, or in a beige trench coat corresponding with the entrance to the Firehall branch.
She says the idea came from someone else on staff after similar threads, such as Taylor Swift as book covers or Pascal with matching Easter eggs, gained popularity online.
Sampson says the goal is to reinforce the idea that libraries are energetic places for all ages that are full of community and life.
She says it has been fun to watch the positive reactions to the posts so far.
This report by The Canadian Press was first published April 24, 2023.
The Canadian Press