ICBC and police warn drivers to watch posted speed limits as speed-related crashes increase in the summer months.
RCMP and ICBC teamed up to launch a month-long campaign to warn drivers of the tragic consequences of speeding, according to an ICBC release.
“Road safety is a responsibility that we all share. When drivers make good choices to not engage in high-risk driving behaviours such as speeding, they are doing their part to make our roads safer together,” said Chief Superintendent Holly Turton.
Police and Speed Watch volunteers will be targeting speeding drivers in May, with volunteers set up in communities in B.C. to warn drivers of how fast they’re going.
ICBC says that speeding remains the leading cause of car crash fatalities in B.C., with about eight people being killed every month from May to September in crashes involving speeding.
They remind drivers that the faster they go, the more time and power their vehicle needs to stop, so drivers should slow down to see more of the road and have more time to react.
“We need everyone to do their part to shift the culture around dangerous and high-risk driving behaviours. Reducing your speed gives you more time to react and helps ensure that everyone on the road arrives at their destination safely,” Lindsay Matthews, ICBC’s Vice-President Customer Experience & Public Affairs.
This campaign also includes new education, digital advertising and enforcement radio ads.
For more information, visit icbc.com.