Energeticcity is one of 16 Canadian news organizations participating in the Meta Journalism Project’s Canada Reader Revenue Accelerator, beginning in February 2022.

Participating organizations include Afros In Tha City, Capital Daily, Coop de solidarité Pivot, Energeticcity.ca, The Chesterville Record, Fort Frances Times, The Hoser, The Hub, L’actualité, Les coops de l’information, La Liberté, PressProgress, SJC Media (St Joseph Communications), The Toronto Star, The Walrus, and Réseau.Presse (program observer).

Meta’s Accelerator is a robust training program built specifically to equip newsroom personnel with the skills, tools and resources they need to build viable and adaptable businesses.

Newsrooms participate in an intensive three-month learning phase, followed by a six-month period where each one works on an individual grant-funded initiative. Program observers will learn alongside newsrooms as they develop their own unique business initiatives.

The program’s training is led by Blue Engine Collaborative, a consortium of mission-driven consultants and advisors focused on driving digital audience growth and revenue. The Blue Engine team, led by founder and CEO Tim Griggs, coaches all of the Accelerator’s Reader Revenue programs. Grants are distributed by the Local Media Association (LMA).

In Canada, the Accelerator program has trained more than 100 staff from 20 publishers since its launch in 2018. These publishers have generated more than $10 million in customer lifetime value – the three-year value of business improvements achieved during their program. Participating newsrooms achieved major breakthroughs, such as French-language organization La Presse’s enormous surge in reader contributions and the Winnipeg Free Press’ major increase in its number of site registrations based on a test it started in the Accelerator.

Results from the first Canadian Accelerator, focused on audience development, can be found here.

In August 2021, Meta awarded an additional $159,500 USD in grants to seven Canadian Accelerator alumni to support digital transformation initiatives. These grants helped The Discourse, The Sprawl, and The Narwhal expand into new markets, and supported Village Media’s investment in social media advertising to grow an existing site in Ontario.