FORT ST. JOHN, B.C. – We are excited to announce that a project created by Energeticcity.ca has been selected by the Google GNI Innovation Challenge.
The Really Connecting with Rural Audiences project was developed in partnership with Fort St. John based Moorsaic Strategic Services. The year-long project will look at how rural news organizations can better connect with their audiences.
Through public consultation, Moorsaic Strategic Services will develop a plan to increase reader trust and engagement at Energeticcity.ca. The plan will also look at how rural residents access local news and make recommendations on new tools and technologies that Energeticcity.ca can implement to reach rural readers.
Adam Reaburn is the President of Energeticcity.ca and Moose FM and believes this project will help Energeticcity.ca grow its coverage of local news. “We are excited and thankful to have been picked by the Google GNI Innovation Challenge. As we look to grow Energeticcity.ca this project will help improve our engagement with local readers and help us learn what stories matter to our community.”
“The Moorsaic team is excited to be working with Energeticcity.ca to engage with their audience in learning from them what news they need, where they need it, and how they want it delivered. The growth of our communities requires connection and engagement. This project will help bridge some of the gaps that exist in our region regarding connection and engagement between local media and the residents of the region, ” says Jennifer Moore, owner of Moorsaic Strategic Services.
The Google News Initiative (GNI) is a global effort to enable a sustainable, diverse and innovative ecosystem of quality journalism. Through rounds of regional funding, the GNI Innovation Challenges empower news organizations from around the world to demonstrate new thinking in online journalism, better understand their communities and develop new publishing business models.
Once the project is completed, the information compiled will be shared with other journalism organizations around the world.
For more information on this project, contact Adam Reaburn at 250-787-7100 or email [email protected]
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