UPDATE: Council adopted the feasibility study in principle on November 8th.

FORT ST. JOHN, B.C. – City Council will look at the final report on the Visitor Centre Feasibility Study and discuss potential funding models and construction timeframes for the construction of a new visitor centre on Monday.

If City Councillors decide to adopt the feasibility study in principle, it will be used as a guide in the development of a future visitor centre.

“Over the past 18 months, the City undertook a feasibility study to determine the practicality of a proposed stand-alone Visitor Centre. The study included site analysis, program and space recommendations, concept design and a class D estimate for construction as well as a three-year operating budget,” reads the report.

The goal of the visitor centre is to support the development of multiple sectors of tourism, increase awareness of the local and regional offerings, and provide a space for tourism organizations to collaborate, says the report.

Through discussions with stakeholders and the Steering Committee, the following six themes were commonly identified by the many community organizations:

Four sites were identified as options for a new structure, three of which were on the recreation campus near Centennial Park. The fourth possible location is on the Alaska Highway, which is “very appealing” since the City owns the land.

According to the report, the recommended area of the visitor centre would be 9,856 square feet.