SURREY, B.C – BC RCMP Traffic Services is now known as BC Highway Patrol.

Superintendent Holly Turton announced the rebrand Thursday, introducing a new motto for the traffic unit: Making Our Highways Safer Together.

Cpl. Mike Halskov, media relations officer, says the name change states the division’s role more precisely.

“Our goal is to change driver behaviour, so they make better, safer choices. We want to make our roads safer for all road users – drivers, passengers, cyclists, and pedestrians,” says Halskov in a statement Thursday.

“Our role is as much about education as it is about enforcement.”

Highway Patrol has around 455 employees across the province conducting traffic enforcement, public education and working closely with internal and external partners.

The traffic patrol unit was established in 1958 as new highways were being built at an accelerated pace across the province.