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FORT ST. JOHN, B.C – The stance against bullying continues as the community adds pink to their attire on Wednesday.

Mayor Lori Ackerman declared February 24th ‘Pink Shirt Day’ in Fort St. John during a council meeting earlier this month. Since 2007, the national anti-bullying day has taken place on the last Wednesday of February.

“The past year has been full of challenges caused by the pandemic, so this year’s Pink Shirt Day is a significant opportunity to have necessary conversations to raise awareness and put an end to bullying in our society. The City of Fort St. John takes a stand against bullying and harassment in our schools, workplaces and community,” says Mayor Ackerman.

Every year, schools across the country host events throughout the day and/or encourage students to wear pink to raise awareness against bullying.

“‘Pink Shirt Day’ is a great reminder each year of the importance of treating each other with dignity and respect.  While this initiative is a one-day event, our schools provide learning opportunities and school-wide activities throughout the year to reinforce these behaviours.” says School District 60 Superintendent Stephen Petrucci.

According to, one in five kids is affected by bullying.

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