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VANCOUVER, B.C. – ICBC’s holiday CounterAttack campaign will be starting this weekend.

CounterAttack will have police road checks set up across the province as police and ICBC urge drivers to plan ahead and make good decisions that will get them home safely this holiday season.

Impaired driving remains one of the leading causes of fatal car crashes in the province. On average, ICBC says 67 lives are lost every year across the province. With these crashes, more than half take place on the weekend.

Vice-Chair of the B.C. Association of Chiefs of Police Traffic Safety Committee, Superintendent Holly Turton, says, “We fully support our road safety partners and the CounterAttack campaign and will be out in force over the holiday season to deter impaired driving. Police will utilize mandatory alcohol screening, Standardized Field Sobriety Testing and Drug Recognition Experts to identify and remove alcohol and drug-affected drivers from our roads to make BC’s roads some of the safest in the world.”

CounterAttack is one of two impaired driving education campaigns ICBC leads every year.

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