WASHINGTON ⁠— Travel between Canada and the United States is still restricted but businesses, diplomats and communities that depend on cross-border traffic are urging the two countries to join forces in a co-operative approach to thriving in the new post-pandemic global economy.

The Washington-based Canadian American Business Council launched a new online campaign Thursday to convince states, provinces and federal officials on both sides of the border to team up in their battle back from the impact of COVID-19.

The primary goals of the council’s “North American Rebound” campaign are to encourage Canada and the U.S. to work together to secure personal protective equipment, replenish and maintain each other’s medical stockpiles and defend critical cross-border supply chains.

Expanding market opportunities in both countries would speed recovery efforts and better equip both to compete in a world that promises to be dramatically different, said Scotty Greenwood, the council’s CEO and a veteran of the perpetual battle to represent Canadian interests stateside and U.S. interests in Canada.

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In many ways, the effort is an early hedge against the perils of protectionism, not only from the famously insular Trump administration.

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