ICBC launches month long campaign aimed at distracted driving

Credit: ICBC

FORT ST. JOHN, B.C. – ICBC is making sure everyone is aware that there are now stiffer penalties if you get caught using your phone behind the wheel with a month long campaign.

The insurance company says that distracted driving causes one quarter of fatal crashes in BC every year. It is even more important as kids head back to school next week that people are paying attention on the roads.

Volunteers are going to be on the streets helping ICBC get the message out to leave the phone alone, even when stopped at an intersection or stuck in traffic, it is still illegal to use your phone.

ICBC road safety coordinators will be attending community events inviting the public to try a driving simulator to see firsthand how using a cellphone impacts your ability to drive safely.

Studies show that drivers who are talking on a cellphone lose about 50% of what is going on around them, visually and Every year, on average, 15 people are killed in distracted driving-related crashes in the North Central region.

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