VANCOUVER B.C. – With the May long weekend fast approaching, the government is reminding the public that alcohol and boating are not a good mix.
A joint campaign between BC Liquor Stores and The Community Against Preventable Injuries (Preventable) will feature 15 marina ice coolers in high-traffic marinas around B.C. They will be wrapped with a picture of an overturned boat and a message: “If you think drinking and boating is a good mix, have a word with yourself.”
These images will also be placed in B.C. Liquor stores around B.C. in July.
One of the main goals of the campaign is to shift how the public thinks about boating and drinking. Drinking while operating a boat is illegal but can also have consequences of jail time and/or fines.
In B.C. every year there is an average of 48 deaths a year from water activities. 42% of those are alcohol related. There is also approximately 160 people per year hospitalized due to water related injuries. Most of those injuries occur from June to August, which is why the campaign is starting now.
Dr. Ian Pike, a spokesperson with preventable says people need to look at the proven statistics.
“This campaign encourages British Columbians to stop and think about their attitudes and behaviors before boating under the influence. It educates us on some of the staggering statistics and reminds us that drinking and boating don’t mix.”
The wraps on the ice coolers will be in place between May 16 and Sept. 6, 2016.