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The City of Fort St. John has approved a request to participate in the Northern Development Initiative Trust’s Small Town Love program, which operates with many different communities in northern BC already.
The program provides towns with personal websites (ie. ‘www.lovehudsonshope.com’) that detail and promote local businesses in various ways.
“Keeping our dollars circulating locally is key to the economic health of our community,” a request for decision from the city council read.
The City says that for every $100 spent on local businesses, up to $75 stays in the community – whereas just $13 when it is spent at a big box or chain store.
The cost to each community that participates is $600 per year for website hosting.
The Chamber of Commerce will be in charge of recruiting businesses to the program and managing local marketing activities.
For participating businesses, a one-time fee of $100 will be required once their application is approved.
Those fees are collected and used to fund marketing and the community launch event once the website is up and running.
27 northern communities have either launched or have begun the process of launching this program.
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