ICBC teaming up with RCMP to crack down on distracted driving

All month, police will be are upping their enforcement of distracted driving across the province, including here in Fort St. John.

The campaign features advertising on radio, TV, and through digital platforms online. The corporation is promoting the campaign with the #leaveyourphonealone and #eyesfwdbc hashtags.

Cpl. Jodi Shelkie says the Fort St. John RCMP is always watching for distracted drivers, but right now is an especially important time to be more mindful of the road.

“Especially at this time of year, people need to pay attention on the roads,” Cpl. Shelkie said. “Not only is school back in, but inclement weather is coming, more rain and any day now we could get freezing temperatures at night. So it’s especially important to not be distracted.”

According to ICBC, distracted driving is the second leading cause of car crash fatalities in B.C. and a leading cause of crashes with pedestrians, cyclists and motorcyclists.

It was also responsible for an average of 15 deaths per year in the North Central region of the province, according to data collected from 2009 to 2013.

The region of the province reported to have the highest number of distracted driving deaths was the Southern Interior, with 32 estimated deaths a year.

 

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