The Fur-Bearer Defenders is offering a $2,500 reward for information that leads to identification and prosecution in the case of a viral video that has prompted outrage.

The graphic video, which has now been taken down by it’s original posters, features at least two individuals laughing while watching a grizzly bear they shot numerous times.

It has drawn a great deal of attention, but it is believed that the video was filmed in BC, the Yukon, Northwest Territories, or Alaska – the only jurisdictions where the hunting of grizzlies is permitted.

“The behaviour of the speakers and the treatment of the bear warrant investigation,” says Michael Howie, spokesperson for The Association for the Protection of Fur-Bearing Animals (The Fur-Bearers). “We need the public to watch the video, listen to the voices, and provide information to authorities.”

Howie says the killing of the bear could have in compliance with the law, but they want to conduct a formal investigation to gather more information about the case.

The Fur-Bearer Defenders are asking anyone with information regarding this video to report it to the BC SPCA’s tip line at 1- 855-622-7722.