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“The reality is that even with full participation of the existing population, B.C. will still need about 265,000 international workers to meet the projected labour demand,” says Kelly Pollack, CEO of IEC-BC. “No one solution will meet the workforce supply needs in these regions.”

Pollack explains that tapping into the skills of new Canadians that are already here in B.C. is “an effective human resource strategy that can complement other initiatives to increase workforce participation from other underrepresented groups.”

According to the BC Labour Market Outlook 2022, over 1 million jobs are expected to open up in B.C. by the end of this decade with many of the jobs being in Central and Northern B.C.

The website also features useful resources for employers to build employer capacity to attract, hire and retain skilled immigrants including links to online tutorials and resources in the three communities.

The Northern B.C. jobs campaign is funded by the Province of B.C. and Ministry of Jobs, Tourism, and Skills Training – with partners including local Chambers of Commerce and economic development organizations, Human Resources Management Association, Hecate Strait Employment Development Society, Immigrant and Multicultural Services Society and S.U.C.C.E.S.S.

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