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“It’s basically an opportunity for families and moms to get together and all try to latch their babies onto the breast all at the same time,” Public Health Nurse at the Dawson Creek Health Clinic, Beth Munk said.

Munk explains how this event in unison with the international World Breastfeeding Week running from October 1 – 7.

“It’s just a week to raise awareness about the benefits of breastfeeding and helping to educate the population and families about breastfeeding,” Muck said. ‘(It’s) helping to empower women, advocate for them to feel comfortable and support breastfeeding in public places… anytime and anywhere they need to feed their baby.”

Munk says those who may be offended by public breastfeeding must first understand how it’s actually the most natural and nutrient rich form of feeding a new born, going on to say babies grow at such a rapid rate, they need to be fed immediately once the desire arises.

Munk says the World Health Organization and Health Canada recommends breastfeeding a baby exclusively for the first six month and can continue up the first two years of the baby’s life.

“Breastfeeding babies actually reduces infectious disease, it can promote optimal brain development, reduces the risk of diabetes, allergies and obesity,” Munk said.

Munk added, “For moms actually, there are some benefits as well. It reduces the risk of osteoporosis, the risk of breast and ovarian cancer, and it definitely helps to save families money, because breastfeeding is free.”

There is no registration required, as Munk expects families to just show up and join in the fun, after which, there will be an opportunity to socialize and will include prizes, snacks, food and drinks.

If you’re looking to participate, show up at the Childcare Resource and Referral Centre in the Co-Op Mall, located at 10200 8 Street, at 11:00 a.m. where you’ll be greeted by an organizer and given the 4-1-1 on how the flash mob will go down.

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