This is the campaign that sees the LDB distribute a bear to charity for each one purchased by a customer. However, since many of those purchased are subsequently donated back, they are added to the distribution total.
Last year those donations amounted to about 800, and given it was another sellout year, the branch ended up with a distribution total of about 3,200.
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Erica is a reporter for Moose FM and energeticcity.ca in Fort St. John, B.C. She grew up in Victoria, B.C. and received her Bachelor’s Degree in Journalism from Concordia University in Montreal, Quebec.