Signage investigation a no-go, for now

The City of Fort St. John will not be funding a $39,000 sign study.

City Council was presented with a staff report at Monday night’s council meeting.

It recommended the city fund the study, which would investigate and develop consistency within city-owned signs in Fort St. John.  It also suggested that the city use a $10,000 B.C. Tourism grant to help fund the project.

Only one company, Brand and Image, bid $42,000 (plus $2,300 travel) to conduct the signage strategy.

But Mayor Bruce Lantz says that estimate is a bit too steep.

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City Manager Dianne Hunter explains the signage review is a result of the Tourism Strategy study, released last year.

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But Mayor Lantz, and several other city councilors, suggested that there are cheaper ways of developing consistent signage in Fort St. John.

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City Councilors defeated the motion. Instead, they will discuss the proposed study with the Fort St. John Tourism Board in the near future.